Whether it is realizing your Corporate Virtual Headquarters,
a Public Virtual Space (like a park, a square or a monument)
or any other Virtual Expression (an exhibition or a game), VIRVIE
incorporates Internet trends that make business sense.
Next, by embracing interactivity and allowing autonomous/natural
processes and events it creates the (necessary) space - or slack - for
artistic inspiration.
The resulting webpresence will have genuine impact and will instill a sense of belonging in it's visitors.
Why do we aim for this? Check out this talk by Seth Godin (especially the conclusion):