Whether it is realizing your Corporate Virtual Headquarters,
a Public Virtual Space (like a park, a square or
a monument) or any other Virtual Expression (an
exhibition or a game), VIRVIE incorporates Internet trends that make
business sense.
Next, by embracing
interactivity and allowing autonomous/natural processes and events it
creates the (necessary) space - or slack - for artistic inspiration.
The resulting
webpresence will have genuine impact and will instill a sense of
belonging in it's visitors.
Why do we aim for this? Check out this talk by Seth Godin (especially
the conclusion):